Privacy Policy

Last Updated: August 1, 2023

This Privacy Policy describes the personal data that CMYK, LLC d/b/a Billy’s Badges or Lloyd’s Labels (“EXPO PASS”, the “Company”, “our”, “us “we”) may collect and/or process about you to provide you with access to our website available at (the “Website”) and mobile application (the “Mobile Application”) owned by CMYK and used by you in connection with products and services provided by the Company(collectively, the “Services”).  Your use of our Services, including, without limitation, the Website or Mobile Application, is also governed by our Terms of Use.  


This Privacy Policy is for U.S. based users of our Services only.  Our Services are not intended for children under the age of thirteen (13).  We do not currently intend to offer our Services to users outside the U.S., or to minors. 


    We may collect the following types of information, which are described in more detail below: (A) information you provide to us, (B) information we automatically collect, and (C) information we receive from third parties.  All of the information listed in (A)(C) above is detailed below, and hereinafter referred to as “Information.”  We may use the Information we collect about you as described below to draw inferences about you, including about your characteristics and creditworthiness.

    A. Information You Provide to Us.  In using our Services (including, without limitation, the Website or Mobile Application), you may provide us with Information, including without limitation:

    • Your name, address, phone number, email, date of birth, social security number and documents or other media that verifies your identity;
    • Directly from you when you register on or through our Services (including, without limitation, the Website or Mobile Application), or use our Services (including, without limitation, the Website or Mobile Application); fill out forms or fields such as when you purchase our products or services; and your email, text or other communications with us; or make payment for our Services.
    • We may also ask you for information when you subscribe to our alerts, and when you report a problem. We may keep records and copies of your correspondence if you contact us.
    • Information that you provide by filling in forms on our Services (including, without limitation, the Website or Mobile Application), including but not limit to information provided when subscribing to our service, purchasing our products or services, posting material, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us.
    • Your responses to surveys that we might ask you to complete.
    • Your search queries on or through our Services (including, without limitation, the Website or Mobile Application).
    • Messages, chats, discussions, reviews, feedback and other interactive or discursive features of our Services (including, without limitation, the Website or Mobile Application), including during a Session.

        You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of our Services (including, without limitation, the Website or Mobile Application), or transmitted to other users of our Services (including, without limitation, the Website or Mobile Application) or third parties (collectively, “User Contributions“). Your User Contributions are posted on and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other Users of our Services (including, without limitation, the Website or Mobile Application) with whom you may choose to share your User Contributions.  Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

        B. Information We May Automatically Collect
        .  We also collect information about you from your visit to our Services (including, without limitation, the Website or Mobile Application) including:

          • IP address, which is the number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company;
          • Date and time of your visit or use of our Services, your usage of our Services or browsing of our Website or Mobile Application, including when you interact with our advertising and applications on third party websites and services;
          • Domain server from which you are using our Services;
          • Type of computer, web browsers, search engine used, operating system, or platform you use;
          • Through mobile and desktop applications you download from our Services (including, without limitation, the Website or Mobile Application), which may provide dedicated nonbrowser based interaction between you and our Services (including, without limitation, the Website or Mobile Application);
          • Details of your visits to our Services (including, without limitation, the Website or Mobile Application), including traffic data, location data, logs, and other communication data and the resources that you access and use on our Services (including, without limitation, the Website or Mobile Application).

            C. Cookies and Other Tracking Technologies.  We collect this Information directly and through the use of third parties by using certain technologies such as cookies, web beacons, and other technologies.  Third party service providers, advertisers, and/or partners may also view, edit, or set their own cookies or place web beacons to collect similar or identical information.  The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Privacy Policy, except as required by law.  We may tie this information to personal information about you that we collect from other sources or that you provide to us.  

                    Among other things, we collect this Information to allow us to estimate our audience size and usage patterns; store information about your preferences, allowing us to customize our Services (including, without limitation, the Website or Mobile Application) according to your individual interests; and to speed up your searches and recognize you when you return to our Services (including, without limitation, the Website or Mobile Application). 

                    Cookie Category


                    Strictly Necessary

                    These are necessary for the website or application to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.   You can set your browser or mobile device to block, but some parts of the site will not then work. These services do not store any personally identifiable information.


                    This allows us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.    All information collected is aggregated and therefore anonymous. If you do not allow this service we will not know when you have visited our site, and will not be able to monitor its performance.


                    This enables the website or application to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages.    If you do not allow then some or all of these services may not function properly.

                    Third Party Cookies

                    We use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.  As explained further below, you would like to opt-out of the use of third-party cookies, you may email us at:

                    1. Analytics. We may use analytics tools, such as Google Analytics, to help provide us with information about traffic to our website and use of our website, which Google may share with other services and websites who use the collected data to contextualize and personalize the ads of its own advertising network.

                      You can opt-out of having your activity on the website made available to Google Analytics by installing the Google Analytics opt-out browser add-on ( for your web browser.

                      2. Third Party Cookies
                      .  Some content or applications, including advertisements, on our Services (including, without limitation, the Website or Mobile Application) are served by thirdparties, including advertisers, ad networks and servers, content providers, and application providers, Administrators, Hosts and other Users. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

                        We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information, below.

                        .  We may collect additional Information about you from others such as our Partners, affiliates, other companies, third party websites, and/or sources providing publicly available information (e.g., from the U.S. postal service) to help us provide services to you, help prevent fraud, and for marketing and advertising and analytic purposes.

                          For example, we may collect information about you from Affiliates for purposes of improving your experience with our Services, or in connection with referrals of customers to our platform.

                          III. HOW WE USE YOUR INFORMATION.

                          A. Use and Purpose of Processing Your Information.  We use information that we collect about you or that you provide to us, including any personal information:

                            • To present our Services and its contents to you.
                            • To provide you with information, products, or services that you request from us.
                            • To print or otherwise display on products (including badge shells or labels).
                            • To fulfill any other purpose for which you provide it.
                            • To provide you with notices about your account, including expiration and renewal notices.
                            • To allow, enable, or facilitate your purchase of products or services, including, without limitation badge shells or labels.
                            • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
                            • To notify you about changes to our Website or Mobile Application or any products or services we offer or provide through it.
                            • To allow you to participate in interactive features on our Website or Mobile Application.
                            • To send calendar invitations or reminders, emails, text messages, or other notifications for our Sessions.
                            • improving our insights so we can provide you with offer recommendations and/or insights that are most relevant to you and to evaluate and improve our Services;
                            • providing notices and other information to you about, or in connection with, these products and Services;
                            • responding to user inquiries and offer support to users;
                            • detecting security incidents, protect against malicious, deceptive, fraudulent or illegal activity, fulfill legal requirements and enforce our agreements;
                            • debugging to identify and repair errors that impair existing intended functionality;
                            • to provide, maintain, develop and improve our Services, your experience, and to protect EXPO PASS and its users;
                            • improving your experience accessing the products and services offered by EXPO PASS by recognizing you as a customer and remembering information you previously provided so that you will not have to reenter it;
                            • In any other way we may describe when you provide the information.
                            • For any other purpose with your consent.

                              We may also use your information to contact you about our own and third parties' goods and services that may be of interest to you. If you do not want us to use your information in this way, please adjust your user preferences in your account profile. For more information, see Choices About How We Use and Disclose Your Information, below.

                              B. Disclosure of Your Information.  We may maintain, use and disclose aggregated or deidentified information about our users without restriction.  We may disclose personal information that we collect or you provide as described in this privacy policy:

                                • To our subsidiaries and affiliates.
                                • To contractors, service providers, and other third parties we use to support our Services, Website, Mobile Application or our business.
                                • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of EXPO PASS's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by EXPO PASS about our Website or Mobile Application users is among the assets transferred.
                                • To fulfill the purpose for which you provide it. For example, if you give us an email address to use the “email a friend” feature of our Website or Mobile Application, we will transmit the contents of that email and your email address to the recipients.
                                • To the other users participating in the particular Session in which you participate.
                                • To the Administrator or Host of a particular Session in which you participate in recorded format, if the Administrator or Host has selected the option to record the Session.
                                • To print or otherwise display on products, including without limitation badge shells or labels.
                                • To third parties for the purposes of allowing, enabling or facilitating your purchase of products or services.
                                • For marketing, advertisement, or promotional purposes.
                                • For any other purpose disclosed by us when you provide the information.
                                • With your consent.

                                    We may also disclose your personal information:

                                    • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
                                    • To enforce or apply a Subscription Agreement, Terms of Use, and other policies and agreements, including for billing and collection purposes.
                                    • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of EXPO PASS, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

                                    C. Choices About How We Use and Disclose Your Information
                                    .  We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

                                      • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of the Website or Mobile Application may then be inaccessible or not function properly.
                                      • Promotional Offers from EXPO PASS. If you do not wish to have your contact information used by EXPO PASS to promote our own or third parties' products or services, you can opt out by sending us an email requesting to opt out at [email address]. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to EXPO PASS as a result of a product purchase, warranty registration, product service experience, or other transactions.

                                        We do not control third parties' collection or use of your information to serve interest based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI's website.

                                        IV. DATA RETENTION.  We keep your Information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).  When we have no ongoing business need to process your Information, we will delete it, or, if that is not possible, then we will securely store that Information and isolate it from any further processing until deletion is possible.

                                        V. ACCESSING, CORRECTING OR DELETING YOUR INFORMATION.  Upon request (as set forth below) and subject to certain exceptions and limitations, we will inform you of the existence, use and disclosure of your Information and will provide you access to that Information.   We encourage you to review, update, and correct Information that we maintain about you, and you may request that we delete Information about you that is inaccurate, incomplete, or irrelevant.  We may not be able to accommodate your request, or we may not accommodate a request if we believe the change would violate applicable law.   To request that you access, correct, or delete your Information, contact us at:

                                            Mail:      1395 W. Jeffrey Drive
                                                   Addison, Illinois 60101
                                                          Attn: Website Support Department
                                            Phone:   (312) 585-7582

                                            The requests above will be considered and responded to in the timeperiod stated by applicable law.  Note, certain Information may be exempt from such requests. We may require additional information from you to confirm your identity in responding to such requests.  You have the right to lodge a complaint with the supervisory authorities applicable to you and your situation, although we invite you to contact us with any concern as we would be happy to try and resolve it directly. 

                                            VI. SHOPIFY. Our store is hosted on Shopify Inc. (“Shopify”).  Shopify provides us with the online e-commerce platform that allows us to sell our products to you.   As such, in addition to our Terms of Use and Privacy Policy, our Website and Mobile Application are subject to Shopify’s Terms of Service available at and Shopify’s Privacy Policy available at  Your data is stored through Shopify’s data storage, databases and the general Shopify application. Shopify stores your data on a secure server behind a firewall.   If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.   All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of several major credit card and payment companies or brands. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service available at or Shopify’s Privacy Policy available at

                                            VI. NOTICE TO CALIFORNIA RESIDENTS. To the extent any California data privacy law applies to the collection of your Information, this supplemental section of our Privacy Policy outlines how California residents may receive their personal Information and what you can receive and applies solely to California residents.

                                              A. Right to Know and Access to Specific Information.  California residents may have the right to request that we disclose certain information to you about our collection and use of your Information over the past twelve (12) months.  Once we receive and confirm a verifiable consumer request from you, a California resident, we will disclose to you, to the extent permitted by law:

                                                • The categories of Information we collected about you.
                                                • The categories of sources for your Information we collected about you.
                                                • Our business or commercial purpose for collecting your Information.
                                                • The categories of third parties with whom we share your Information.
                                                • If we disclosed your Information for a business purpose, the Information categories that each category of recipient obtained.

                                                        You may have the right to request that the Information described above be provided to you in a portable and readily useable format, to the extent technically feasible (“data portability”).  We do not sell your Information.

                                                        B. Deletion Request Rights.  You may have the right to request that we delete certain of your personal Information that we collected from you, subject to certain exceptions.  To the extent that we can delete your Information, once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Information, unless an exception applies.  We may deny your deletion request if retaining the Information is necessary for us or our service providers to:

                                                        • Complete the transaction for which we collected your Information, provide a good or service that you requested, or take actions reasonably anticipated within the context of our ongoing business relationship with you.
                                                        • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
                                                        • Debug products to identify and repair errors that impair existing intended functionality.
                                                        • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
                                                        • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).
                                                        • Engage in public or peerreviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the Information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
                                                        • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
                                                        • Comply with a legal obligation, as described in Section III.B, above.
                                                        • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

                                                        C. Exercising Your Right to Know and Right to Deletion
                                                        .  To exercise the rights described above, please submit a verifiable consumer request to us by mailing us at  Only you or a person registered with the California Secretary of State that you authorize to act on your behalf may make a verifiable consumer request related to your Information.  You may also make a verifiable consumer request on behalf of your minor child.  You may only make a verifiable consumer request for access or data portability twice within a twelve (12) month period.  The verifiable consumer request must:

                                                        • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Information or an authorized representative.
                                                        • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

                                                        D. Authorized Agent
                                                        .  You may use an authorized agent to submit verifiable consumer requests on your behalf.  An authorized agent is a natural person or a business entity that you have authorized to act on your behalf.  If you use an authorized agent, we will require: (1) proof of written permission for the authorized agent to make requests on your behalf, and identity verification from you, or (2) proof of power of attorney pursuant to California Probate Code sections 4000 to 4665.  We may deny a request from an authorized agent that does not submit proper verification proof.

                                                        E. Non-Discrimination.  We may not, and will not, treat you differently because of your Data Subject Request activity.  As a result of your Data Subject Request activity, we may not and will not deny goods or services to you, charge different rates for goods or services, provide a different level quality of goods or services, or suggest any of the preceding will occur.  However, we can and may charge you a different rate, or provide a different level of quality, if the difference is reasonably related to the value provided by your Information.

                                                        F. Verifying Requests.  To help protect your privacy and maintain security, if you request access to or deletion of your Information, we will take steps and may require you to provide certain information to verify your identity before granting you access to your Information or complying with your request.  In addition, if you ask us to provide you with specific pieces of Information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose Information is the subject of the request.  If you designate an authorized agent to make a request on your behalf, we may require you to provide the authorized agent written permission to do so and to verify your own identity directly with us (as described above).

                                                          VIII. INFORMATION SECURITY. 

                                                            We use commercially reasonable safeguards to provide our online services.  However, you should assume that no data transmitted over the Internet or stored or maintained by us or our third party service providers can be 100% secure.  Therefore, although we believe the measures implemented by us reduce the likelihood of security problems to a level appropriate to the type of data involved, we do not promise or guarantee, and you should not expect, that your Information or private communications will always remain private or secure.  We expressly disclaim and do not guarantee that your Information will not be misused by third parties.  We are not responsible for the circumvention of any privacy settings or security features.  You agree that we will not have any liability for misuse, access, acquisition, deletion, or disclosure of your Information.

                                                            You agree that you are responsible for maintaining the confidentiality of your username and password.  You are responsible for all activities that occur under your username and password.  If you believe that your Information has been accessed or acquired by an unauthorized person, or if you believe there is any other breach of security, you shall promptly Contact Us pursuant to Article XI below (Contact Information) so that necessary measures can quickly be taken.

                                                            IX. CHILDREN’S INFORMATION.  Our Services are intended only for users over the age of thirteen (13).  By using our Services, you agree that you are thirteen (13) years or older.  If we have actual knowledge that a user is under thirteen (13) (or a higher age threshold where applicable) and has provided us with Information, we will take steps to comply with any applicable legal requirement to remove such Information.  Contact us if you believe that we have mistakenly or unintentionally collected Information from a child under the age of thirteen (13).

                                                            X. CHANGES TO OUR PRIVACY POLICY.  It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website or Mobile Application home page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website or Mobile Application home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website or Mobile Application and this privacy policy to check for any changes.

                                                            XI. CONTACT INFORMATION.  To ask questions or comment about this privacy policy and our privacy practices, contact us at: EXPO PASS, LLC, 1395 W. Jeffrey Drive, Addison, Illinois 60101 or, or via our telephone number: (312) 585-7582.


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